Freeform’s Shadowhunters, based on the YA Mortal Instruments books returns for its second season on January 2nd and a report just released has pegged it as the “most social” freshman TV show of 2106 (it’s first season bowed earlier this year). That means that the show has demonstrated high engagement across the social platforms according to the ListenFirst Media research firm (which tracks Facebook, Instagram and Yahoo’s Tumblr; Nielsen has an exclusive arrangement for tracking Twitter activity).Shadowhunters performed decent in the linear ratings for its network in its first season, but the fact that it connects with a younger audience (Freeform’s demo) gave it an extra boost on the social nets. Of course that’s not quite as good as having high ratings numbers that sell more advertising time, but in the current fractured market, any additional measurement of audience engagement is definitely useful.
The other genre entries among the new shows in ListenFirst Media’s Top 10 were Stranger Things (2), Lucifer (3), and The Shannara Chronicles (8). Among the returning series Top 10 were The Walking Dead (2), Teen Wolf (3), and Game of Thrones (9).
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