Cancellation Watch: The Ratings-Pocalypse Has Begun, How Will it Impact Struggling Shows Like Grimm and Sleepy Hollow? Plus the Ratings Roundup

By | March 23, 2016

ratings-pocalypseRatings-Pocalypse: As I mentioned previously, the broadcast networks tend to see a drop in their ratings after Daylight Savings Time goes into effect, and we can clearly see that in the numbers from this past week.   Which means that the bottom is falling out on the already historically low numbers we have been seeing this year.  I had believed that the ratings-pocalypse was not far off, but now it appears that it is upon us.  The averages across the Big Four networks for non-sports, non-repeat programming were already down in Fall, and 2016 has seen those fall further (The CW has actually improved a bit, though).  And now with the DST Effect kicking in, the numbers are even lower than what we saw in the early months of 2016.  This will almost certainly hasten the changes to the television landscape that we have been expecting with the broadcast nets likely scrambling to focus more on digital viewing with online channels like CBS All Access or other non-linear viewing strategies.  And the Nielsen numbers will continue to become less and less important and may no longer be a factor in their current format possibly as soon as next season.  It remains to be seen how the ratings-pocalypse will impact that company, but I expect some major shifts to be occurring over the next year.  Read the full article at our partner site

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